Over the last few years we have seen the emergence of some major internet companies, with search engine giant Google now amongst the most influential on the internet. While there are other search engines such as Yahoo! and MSN, which have a place and a presence on the internet, Google are by far an away the most powerful. If you have no presence on Google, your chances of success will diminish drastically.
Perhaps one of the simplest ways to think of SEO is to think of a traditional non-internet advertising publication such as the yellow pages, or something similar. If you are looking for a specific company, e.g. a financial adviser, you would start in the financial section. This is the first rule, ensure that your website is listed under the correct terms and description as there is no point having a financial site which talks about cricket. If you are off subject there is a chance you may be listed in the wrong section, so keep it focused and on subject. How do you do this?
There are various elements to successful SEO work, but the main necessity is to ensure that your site contains relevant keywords. If you are a financial site you should include a number of relevant keywords on your site (ensuring that no one keyword(s) appear too often, as you may be seen to be spamming) relating to money, the service you are offering and other relevant keywords which may be in the minds of your potential customers. Give your customers what they want!
So is it as simple as to write content, load it up to your site and leave it? Well not quite....
It is common knowledge that the search engines of today love content, they cannot get enough new content and keep coming back time and time again, but why? As far as SEO goes a busy site is a site which is constantly growing and growth means more content. It is also well known that the busier your site (and assuming all other things are equal) the higher your will be ranked by the likes of Google, MSN and Yahoo! etc.
There are a number of other factors with regard to SEO which include :
- Design. Ensure that your design allows the search engine spiders to navigate your site easily, pointing them in the right direction.
- Title Tags. These are a subject in their own right, and are very important to the way in which you are ranked. By telling the search engine spider what your site (and more importantly a particular page) covers, allows you to be indexed based upon the correct and most relevant keywords for your site.
While the basics of SEO are fairly straight forward and simple in principle, in practice it is a constant battle to stay ahead of the competition. A quiet site will curl up and die, an active site has every chance to prosper as long as you continue to feed it.
You also need to stay up to date with indexing rule changes from the likes of Google who are constantly amending their indexing criteria.
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